Launched in September 2016,is an independently-owned news platform focused on Los Angeles retail, fashion, fitness, beauty, wellness, and lifestyle news. From the newest store openings, the best L.A. sample sales, the coolest emerging designers, the most fashionable food haunts, and more, we aim to uncover the City of Angels’ sunny scene through a stylish lens.
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Oh, and it’s worth mentioning that some of our content may contain affiliate links. While we may earn a small commission if you make a purchase using those links, this in no way affects our editorial decisions — your retail therapy simply helps to keep this site running.