Vrai & Oro's Ethical Fine Jewelry Will Score A Permanent Shop This Spring

Here's where the ethical LA label's flagship is landing.

Photo: Vrai & Oro

ROW DTLA's fashionable directory is ramping up. In addition to scoring Gossamer's dreamy vintage soon, the Downtown retail hub is landing ethical LA fine jewelry line Vrai & Oro's first brick-and-mortar boutique.

The local label tells us it hopes to debut the 637-square-foot space in "late April or early May." The shop will stock Vrai & Oro's full collection of minimalist, mindfully-made pieces, which also happen to be wallet-friendly thanks to the brand's direct-to-consumer model. Available in 14k gold (yellow, rose, and white) and silver options, pieces range from $45 for dainty Dot Earrings to $88 for the initial-engraved Disc Ring and $190 for the Solitaire Diamond Bracelet to $295 for the customizable Bar Necklace.

Brides and grooms will want to swing by once V&O opens in the spring, too: expect the flagship to offer its VOW line of bridal bands and engagement rings.

777 Alameda St, Los Angeles, CA 90021

Proud Member Of FFC
Get Our Newsletter