Innovative Bra Brand Evelyn & Bobbie's Venice Pop-Up Pays Homage to Boobs

Underwire bras are pretty much the enemies of anyone who needs one — and if you're someone whose skin tone is even slightly a shade beyond the generic "nude" beige hue, then you (and your twinsies) have probably had many a frustrating bra fitting. That's what inspired the creation of intimates startup Evelyn & Bobbie, and this summer, the female-founded brand is paying homage to all boob sizes and colors with its pop-up shop on Abbot Kinney.

Now through September 10, the Portland-based label — which was named after founder Bree McKeen's inspiring family matriarchs — is popping up in Venice with its fit salon and For The Love of Boobs art gallery, which showcases bosom-inspired works from independent artists. (Yup, there are plenty of #freethenipple moments, too.) Visitors can get personalized fittings of E&B's seamless, underwire-free bras ($128 to $148), which were engineered to comfortably mold to busts with its soft macro-microfiber fabric.

The underpinnings are available in a range of sizes and shades: The brand eschews traditional size and letter cup sizing in favor of its made-for-you EB Match ID, while True Complexion bra offers six different options for ladies of all skin tones. The shop also offers the brand's innovative one-size-fits-all knickers ($28) that come in a retro bikini, a high-waisted thong, and a mid-rise girl short.

Need a new bra? Book your fitting appointment online here; walk-ins are also welcomed.

Evelyn & Bobbie is open from 11am to 7pm daily; (971)-940-4925.

Evelyn & Bobbie
1306 Abbot Kinney Blvd., Venice, CA 90291