LA skateboard brand Huf is putting a streetwear spin on classic American lager. The local label has teamed with Budweiser to create a collaborative collection inspired by the self-professed King of Beers, which just so happens to be brewed right off the 405 in Van Nuys. (The brand is owned by Belgian giant Anheiser-Busch InBev, which runs a total of 13 breweries in the U.S.)
The two brands raised a glass to their "collabeeration" a few weeks back at beer-fueled launch party hosted by professional skateboarder and Huf founder Keith Hufnagel. The bash took over Hollywood's El Rey Theatre, where a cool crowd enjoyed performances from rappers Reese LaFlare and Key as well as DJ sets from Noodles and Mia Carucci. Huf also premiered their new skate video, HUF 002, featuring pro skaters Austyn Gillette, Justin Drysen, and Salomon Cardenas.
Priced from $15 for a sticker pack to $100 for a logo-happy pullover hoodie, the 38-piece range also includes button-up shirts, tees, a retro nylon anorak, and vintage-inspired denim trucker jacket. You can also accessorize with Bud totes, a fanny pack that doubles as a cooler, hats, beanies, and slide sandals, then top off your drink-carrying sitch with glass mugs and an insulated six-pack cooler.
Sticking to Huf's skateboarding roots, the collection's key piece is a special-edition Hupper 2 Hi sneaker ($80) featuring Bud's signature bright red hue and a beer-colored sole. (Of course, it's packaged in a 12-pack-style shoebox.) That's not all: Fun extras include "Come Back with a Six Pack" doormats ($45) and socks packaged in collectible Hufweiser cans ($20).
Want to see this awesome collection come to life? Check out the eye-catching lookbook (shot at the historic Kibitz Room on Fairfax) and shop your favorite pieces online here; it's also available at Huf's LA flagship (7425 Melrose Ave.)
Editor: Danielle Directo-Meston