Honey Birdette's First U.S. Store Brings Luxe Lingerie & Leather Whips to Century City

Honey Birdette is ready to give LA's bedrooms a Fifty Shades of Grey-inspired makeover — but with an accent from Oz. The Australian luxury lingerie label has opened its first Stateside boutique at Westfield Century City, just in time to treat yourself (or your bedroom mate) to titillating underpinnings and playthings.

Located on level one by Bloomingdale's and across from Zara, the 500-square-foot shop is not for the faint of heart: The mirrored exterior features custom-cut Italian glass and a gold-tiled arch at the entryway; inside, find the brand's full collection of seductive bras, bustiers, corsets, chemises, robes, thongs, panties, and more. (Rest assured that you won't ever get bored in the bedroom, as the label releases a new range every week.) For those looking to cover up (slightly) more, there are also black latex hot pants, leggings, and pencil skirts ($85 to $135).

Expect to find plenty of toys for playing out your favorite boudoir fantasies, too, too, like rose gold and leather whips, leather paddles, handcuffs, and collars; sleek silicon vibrators for him and her ($65 to $145); and HB's signature Easy Beat eggs. The shop also offers exclusives and limited edition merch only available at the brand's LA outpost, like leather sex swings and the Chloe corset in red.

While the shop's "Honeys" won't shy away from offering style and activity advice, the glossy black-and-gold intimate layout also allows for retail therapy discretion. Shoppers can peruse the aisles seemingly designed for privacy, and two dressing rooms featuring pistachio velvet curtains house custom-made whisky bar carts and "Press for champagne" buttons.

Honey Birdette currently has nearly 60 shops in its native Australia and three in the U.K.; as its job listings reveal, it's headed to San Diego's University Town Center next (you can apply to join the team so long as you're 21 or over).

Stay tuned for more on that second SoCal outpost; in the meantime, see more inside the brand's very sensual LA store and scroll through the gallery above — don't worry, it's SFW.

Honey Birdette at Westfield Century City, 10250 Santa Monica Blvd., LA, 90067; (800) 877-9016