This French It Girl-Founded Label's First U.S. Pop-Up Shop Has Arrived in Culver City

Rouje's effortlessly chic womenswear is holding court 'til June 30.

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French fashion blogger and actress Jeanne Damas has amassed over a million followers devoted to her effortlessly chic style — an aesthetic that she channeled into Rouje, her line of Parisian cool-girl essentials. Angelenos can shop the brand's popular Gabin dresses and more IRL at Platform in Culver City, where the lifestyle label's first-ever Stateside pop-up shop is holding court now through Sunday, June 30.

Landing next door to like-minded label Reformation, the 617-square-foot boutique stocks a Los Angeles-ready selection of Rouje's vintage-inspired womenswear, accessories, and new beauty line from its spring 2019 collection. Think the brand's signature Gabin wrap dress ($195) in a variety of solid hues and floral prints and the retro Paloma dress ($195) alongside tees and blouses ($55 and up), spring-ready skirts ($160 and up), denim and jumpsuits ($150 and up), the Augustin and Abel woven bags ($135), Le J handbag ($280), and the Juno sandals ($230), to name a few.

Also on offer is Damas' inspiring book, In Paris, as well as Rouje's just-launched line of lipsticks and lip palettes ($29 to $45) — and speaking of beauty, the pop-up's interiors are just as dreamy as the clothes themselves. Designed by the sister team behind Atelier Jem (they also created Rouje's Japan pop-up), the shop is inspired by a Parisian artist's studio and featured vintage furnishings and decor, a charming art gallery wall, and plenty of indoor greenery.

Scroll through the gallery above to see more inside the stylish space and see below for the store's hours.

Rouje pop-up shop at Platform, 8850 Washington Blvd., Suite 7, Culver City, 90232; open daily from 11 a.m. to 7 p.m.

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