This Affordable Kardashian-Beloved Basics Brand Founded by 3 L.A. Sisters Is Popping Up on Melrose

Naked Wardrobe is setting up shop starting Thursday, April 25.

There's been a noticeable void of KUWTK-approved clothing after Dash shuttered on Melrose, but that's all about to change soon. Naked Wardrobe, the fast fashion e-tailer founded by a trio of L.A. sisters, is popping up just a few doors from the Kardashians' former store, bringing its affordable basics beloved by J. Lo and the Kardash-Jenners to Melrose Avenue starting this week.

Set to open this Thursday, April 25, the womenswear boutique is landing just a few doors away from Dash's former spot and will run until Thursday, May 30. The six-week pop-up will stock Naked Wardrobe's first-ever denim capsule collections alongside its recently-launched Snatched collection and more minimalist, curve-hugging bestsellers, like body-con dresses, shorts, rompers, jumpsuits, and more that typically land in the under-$100 range.

Also on offer is the brand's Baby Mama maternity line and a new swimwear range that'll drop in May. The shop will also host in-store events, promos, and meet-and-greets with Valley-bred sisters and founders Shida, Shideh, and Shirin Kaviani.

The Kavianis launched their e-shop in 2012 with wallet-friendly essentials in neutral hues; since then, the brand is frequently spotted on Jennifer Lopez and the entire Keeping Up klan (see: Kylie, Kendall, Khloé, Kourtney, and Kim), among other celeb fans.

Naked Wardrobe pop-up shop, 8406 Melrose Ave., West Hollywood, 90069; Monday through Saturday from 10 a.m. to 7 p.m. and Sunday from 11 a.m. to 7 p.m.

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