See Inside Everlane's First Store in Los Angeles Before It Opens in Venice This Week

Back in April, we revealed that Everlane was opening its first-ever Los Angeles store in Venice this year. Well, the day has finally arrived: This Thursday, August 22 marks the arrival of the transparent brand's boutique on Abbot Kinney at the corner of Westminster Avenue. It'll be the brand's first SoCal outpost following its locations in San Francisco and New York.

The online-born brand is taking over the long-unoccupied corner space that was previously home to Yas Fitness. The 1,600-square-foot shop will stock the brand's full women's and men's collections, including essentials and latest arrivals, such as basic tees ($28 and up), denim, washed silk button-downs, the Modern Utility Jumpsuit ($100), the '90s Cheeky Straight Jeans ($78), the Day collection of footwear and bags ($88 and up), and much more. There'll also be an exclusive "100% L.A." tee, and proceeds will benefit the American Civil Liberties Union.

The store will also be the first to roll out Everlane's "Save My Spot" service, which will allow shoppers to get a text message when their changing room is ready for try-ons. In keeping with the brand's inventive approach to retail (did you catch its cool Tread by Everlane pop-up?), the 1913-built store's exterior will boast a mural by legendary California artist Barbara Stauffacher Solomon, while the interiors will feature skylights and windows to welcome plenty of natural sunlight.

The label will be hosting a slew of grand opening weekend festivities from 11 a.m. to 4 p.m. daily to toast its first L.A. store. Swing by Thursday to enjoy free treats from Dream Pops, Friday promises gratis Olipop sparkling tonic, and Saturday there'll be complimentary coffee from its next-door neighbors, Blue Bottle.

On Friday and Saturday from 5 to 7 p.m., the store will host a 21+ happy hour with Helen's Wines; see updates and get the full schedule of happenings here, and scroll through the gallery above for a peek inside the store before it opens later this week.

Update 8/22: This post was updated with additional store imagery and details.

Everlane, 1101 Abbot Kinney Blvd., Venice, 90291; 10 a.m. to 7 p.m. daily