Van Cleef & Arpels' Revamped Beverly Hills Boutique Is a Luxury Gem Lover's Dream

The Parisian apartment-inspired space even houses a juice bar.

Van Cleef & Arpels has a sparkling new(ish) space for its red carpet-ready gems. At the French luxury jewelry house's renovated Beverly Hills flagship, high-end gem lovers will be transported into a Parisian apartment filled with budget-busting accoutrements.

After spending 50 years in its original Rodeo Drive building, the brand expanded the historic, 1969-built flagship to two stories. Now spanning 6,000-square-feet, the store's ground floor houses a High Jewelry bridal salon, an Art Deco salon, a Salon 1906 space featuring the brand's archive and vintage pieces, and even a lounge area (complete with a juice bar) decked out in midcentury modern-inspired raffia furniture and hand-painted wallpaper. Up on the second story, a dining room and more salons will host exclusive events.

As far as what's in store, expect to find Van Cleef & Arpels' latest Brume de Saphir collection ($127,000 and up) of sea-inspired necklaces, bracelets, and earrings decked out in pink sapphires and diamonds alongside playful pieces from its Perlée line ($1,770 to $22,300) featuring carnelian, malachite, and other colorful stones.

Van Cleef & Arpels, 300 North Rodeo Dr., Beverly Hills, 90210; Monday through Saturday from 10 a.m. to 6 p.m. and Sunday from 12 to 5 p.m.; (310) 276-1161

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