South Bay Welcomes Self-Care Sanctuary The Now Massage

The new shop is set to open on Saturday, November 13 in El Segundo.

Photo: Courtesy of The Now Massage
View Gallery 6 Photos
Photo: Courtesy of The Now Massage
Photo: Courtesy of The Now Massage
Photo: Courtesy of The Now Massage
Photo: Courtesy of The Now Massage
Photo: Courtesy of The Now Massage
Photo: Courtesy of The Now Massage

Let's face it, Angelenos, we all could use a nice massage. Tensions are tight and so are our muscles. Thankfully for those in the South Bay, The Now Massage is set to expand its franchise with a new wellness space in El Segundo.

"The Now South Bay is a welcoming self-care sanctuary for our local community, as well as a relaxing destination for visitors seeking to recharge after a day at the beach or exploring all the South Bay has to offer," said Lisa Caldwell-Meeks, who is bringing a wealth of finance and business experience to her new endeavor with The Now Massage.

The boutique's grand opening event is on Saturday, November 13, which, you may know, is World Kindness Day. Guests can enjoy complimentary seated chair massages, light refreshments, giveaways, and more. Also, from Tuesday, November 16 to Monday, November 22, all massage bookings will receive a complimentary enhancement to elevate their massage like Fresh Eyes (normally +$10), which is a soothing, hydrating eye mask with vitamins and antioxidants, or Hemp Calm Balm (normally +$15).

For those of us who want to make massages a part of our monthly or bi-monthly wellness routine, The Now's Ritual Membership includes VIP benefits, exclusive perks, and gifts. The first 50 guests to join as a Ritual Member at The Now South Bay will receive a complimentary curated gift bag filled with a selection of products from the Nourish, Scent and Room by The Now's collection.

"Following the success of our four Los Angeles boutiques, we can't wait to introduce the South Bay to The Now's unique aesthetic and elevated massage experience," said Gara Post, The Now Massage's cofounder + chief creative officer.

The Now Massage was founded on the principle that self-care is a necessity, not a luxury. Its design serves as a safe haven from today's fast-paced and rather complicated lifestyles. It made it its mission to offer high-quality and affordable massage services in a beautiful setting when it launched in 2015. The Now Massage quickly became Angelenos' favorite wellness destination and currently has boutiques open in Chicago, Dallas, and at least a dozen other cities across the U.S., and with more than 50 locations in development.

Check out the address and contact information below to make your appointment, or click here, and scroll through the gallery above for some seriously soothing imagery from the new space.

The Now Massage South Bay, 710 South Allied Way, El Segundo, 90245; Monday through Sunday from 10 a.m. to 8 p.m.; (310) 455-6766

Proud Member Of FFC
Get Our Newsletter