Khloé Kardashian's denim brand Good American and Zara have teamed up to launch a denim collection featuring extended sizes throughout the fashion retailer's stores in the U.S. and online.
Expect four denim silhouettes – a sculpting jumpsuit, denim shirt, shacket, and jeans, as well as tees and tanks – available in sizes 00-30 and 0/XS-8/5XL with prices ranging from $25 to $100.
All the pieces from the collab feature Good American's expertly designed gap-proof waistbands and sculpting fabric for a stretchy feel that maintains its shape. The line is made of recycled and ecologically grown cotton, a reflection of Zara's sustainability initiative Join Life – which the retailer says includes the development of a reuse and recycling program – and Good American's recent B Corp certification and commitment to selling small quantities of products to prevent wasteful inventory.
In true Good American style, the creative campaign – shot by esteemed fashion photographer Mario Sorrenti and styled by I-d magazine editor-in-chief Alastair McKimm – celebrates a range of body types. Front and center are some of the industry's leading curve models and notable figures, including Precious Lee, Devyn Garcia, Georgia Palmer, Quannah Chasinghorse, Luca Biggs, Eden Joi, and Kayako Higuchi.
To celebrate the Good American x Zara drop, the brands have taken over a massive corner space on Melrose for a weeklong pop-up that opens today. The industrial-style interior is giving us all the art exhibit vibes with carefully placed life-size versions of the campaign creative. Peep the address and hours below.
Good American has made strides to create a more size-inclusive industry. The label was founded by Emma Grede and Khloé Kardashian in 2016 and achieved the most successful denim debut in history, earning over $1 million in sales on its launch date. Since then, the label has branched out with ready-to-wear, swim, shoes, and activewear. Grede is the chief executive officer of Good American and is also a founding partner of Skims alongside Kim Kardashian.
Good American x Zara Pop-up; 8175 Melrose Ave., West Hollywood, 90046; Open starting 12 p.m. on Thursday, May 5, and every day thereafter from 11 a.m. to 7 p.m. through Friday, May 13.
