For what might be the hottest collab of the year, Venice-based streetwear brand Born x Raised—known for its annual star-studded Sadie Hawkins winter ragers—and the Los Angeles Fire Department just released a capsule collection of tees, hats, hoodies, and more featuring screen-printed artwork in cardinal red, cobalt blue, yellow, cream, and black colorways.
Born x Raised founder Chris "Spanto" Printup and creative director Alex "2Tone" Erdmann centered the limited edition drop around the firefighters of L.A.'s Station 11, one of the busiest houses in the country located just outside of DTLA.
The collab sprouted from a relationship between Westlake Fire Captain Carlos Caceres and renowned L.A. photographer Estevan Oriol, who's been photographing Caceres for years. After they and the Born x Raised crew spent some time together, the opportunity to team up presented itself. Oriol captured the firefighters in their element for the collection.
"These brave souls that run into burning buildings to save men, women, and children. It was an honor to be able to ride alongside these gentlemen and document while they do their job. I have the utmost respect for humans that genuinely want to help other humans. I think the whole world could use that right about now," Spanto said in an Instagram caption.
He added: "I am beyond proud. I have family that are firefighters and I always wanted to be one myself – but my criminal record as a young man prevented me from being able to work fire – so this is the next best thing."
Members of the LAFD will have access to exclusive colorways of certain pieces in the collection, which range from $45 to $180.
Founded in 2013 by Spanto and 2Tone as a love letter to their hometown of L.A., Born x Raised is beloved for its bold graphics spelling out "No Justice No Peace" and "Gentrification Is Genocide." Cult shops like Union in L.A., Selfridges in London, and Colette in Paris quickly snapped up the label. Since then, the duo has gone on to create sold-out collabs with everyone from the Lakers and Rams to late rap icon Nipsey Hussle and Reebok.