Award-winning photographer and director Estevan Oriol has made a name for himself capturing raw, pivotal moments in L.A.'s history and working with the biggest names in '90s hip-hop. Now his name and his signature urban flair have made it onto Dickies' classic workwear styles in their new capsule collection celebrating the origins of West Coast street culture.
Available for purchase on dickies.com, the Estevan Oriol x Dickies drop offers 12 pieces ranging from $80 to $150. Each reflects the deep roots Oriol has in L.A. street culture that he's credited with bringing onto a global stage through his photography, which has helped shape generations of Chicano artists.
Standouts include Dickies' indigo denim blue overalls and original 874 twill work pants, both screenprinted with Oriol's catchphrase "Laugh Now, Cry Never." Plus, a long sleeve tee with an 'L.A. nights' graphic that highlights the lowrider, gang, and tattoo culture of L.A.; jeans with Oriol's iconic "LA Fingers" screen printed; and a short sleeve with a graphic of "El Triste," which symbolizes the humanity of Oriol's subjects and the importance of humor in his community.
"We're honored to have been able to immortalize in this collection Estevan's deep ties to Chicano lowriding and the real moments he's captured while telling the story of the City of Angels over the last 25 years," said Sarah Crockett, Dickies global CMO.
Oriol added: "Dickies has always been a trusted staple for workers and the artistic communities that have been traditionally overlooked by the fashion world. Designing this collection was a labor of love because we're recognizing the cultural impact of the outsiders, the makers, and all the people who know what it means to ride low and slow."
To celebrate the partnership, Dickies and Oriol launched their inaugural capsule collection with a private event at Sun Valley's Pink Motel. In addition to an on-site pop-up shop that stocked pieces from the collab, there were musical performances by distinguished local artists, fishbowl skateboarding, tacos from the LA Originals food truck, Mexican pilsner by Estrella Jalisco, and a lowrider car display including the vehicles seen in Oriol's brand-new, original photo and video content created for Dickies.
Peep the gallery above and check out the full Estevan Oriol x Dickies collection here.