Joe's Jeans Returns to L.A.'s Shopping Scene with New Beverly Hills Flagship
Joe's Jeans creative director Dani Michelle at the brand's L.A. store opening party in Beverly Hills on March 4, 2026. Photo: Courtesy of Jason Sean Weiss @ BFA
Joe's Jeans Returns to L.A.'s Shopping Scene with New Beverly Hills Flagship
A decade after it closed its last L.A. store, the Cali-cool label celebrated its new outpost with creative director and celebrity stylist Dani Michelle and other stars.
View Gallery
8 Photos
41058
41057
41056
41051
41052
41053
41054
41055
We love supporting local businesses — and sharing what to buy from them. All products or services are selected independently by our L.A.-based editorial team, and we may earn a commission when you purchase through our links.
Joe's Jeans is back in town.
A decade after shuttering all of its stores, the L.A.-born denim label – now under fresh new leadership – debuted its new flagship on Beverly Drive with a starry opening party on March 4. Along with creative director and celebrity stylist Dani Michelle, guests explored the California-cool label's latest women's and men's collections ($68-$498) while enjoying a decadent cheese and charcuterie table, passed bites (the French fries were a hit) and live beats by DJ Guillaum Viau. Attendees included model Rocky Barnes, designer Kristopher Brock, Kaitlynn Carter, Optimism Doctor Deepika Chopra, celebrity makeup artist Katie Danza, designer Victoria Chapman Cook, celebrity stylist Mark Holmes, and other L.A. insiders across fashion, beauty and beyond.
Decked out in minimalist wood furnishings, brass fixtures, and midcentury-inspired touches, the shop stocks Joe's Jeans' latest womenswear, menswear, and accessories alongside its new Western-inspired collaboration with WeWoreWhat. On the women's side, find versatile basics, luxe denim in slim, barrel and wide-leg silhouettes (to name a few of-the-moment cuts), minimalist-chic maxi dresses, sleek leather and suede jackets, tailored trousers and blazers and more. Over on the men's side, shop classic tees, matching striped button-downs and shorts, camp shirts, henleys and of course, a range of denim in light to dark washes and slim and straight fits.
The Beverly Hills outpost joins the brand's other shop at South Coast Plaza in Costa Mesa, which has been open since 2012.
Joe's Jeans was founded in 2001 by fashion industry veteran Joe Dahan, who stepped away from his namesake line in 2015 after the company was acquired by Global Brands Group and Sequential Brands Group (which also owns Jessica Simpson's label).
Scroll through the gallery above to see more inside the new boutique and its L.A. opening fete.
Joe's Jeans, 346 North Beverly Dr., Beverly Hills, 90210
