No California girl's closet would be complete without a piece from Heidi Merrick, and with good reason. The born-and-raised Santa Barbaran clearly knows how to rep Cali right (it doesn't hurt that she's an avid surfer, too) — and soon, Angelenos can shop the LA designer's coastal-cool style when her first flagship opens in Downtown.
After hosting people-pleasing shopping parties at her DTLA studio, the designer quietly revealed that she's opening her first store downstairs from her HQ. From what we can tell, the shop — located just a block south from stylish intersection 9th and Broadway — will stock her surfboard collab with her brother Britt alongside her full womenswear collections.
No word yet on when the doors officially open; in the meantime, take a peek at what they'll look like in Merrick's Insta snap below.
115 West 9th St., Los Angeles, CA 90014