Cool French Label ba&sh Is Opening Its First West Coast Store in Beverly Hills

It'll be the label's fourth U.S. outpost.

Photo: ba&sh

One of Paris' coolest women-led luxury labels is invading America. Fresh off opening stores in the Miami Design District and in New York, blogger-beloved French brand ba&sh is opening its first West Coast boutique (and fourth U.S. outpost) on North Beverly Drive.

The shop is taking over the space formerly occupied by Kimora Lee Simmons' flagship, right in between Theory and Intermix. Founded by BFFs Barbara Boccara and Sharon Krief, the womenswear label is known for its romantic silhouettes and chic prints. As Fashion Network notes, the brand recently nabbed the backing of L Capital, which is funded by luxury European empires Arnault and LVMH. The U.S. expansion follows ba&sh's launch in Asia, part of its investor's major plans to grow the label.

Take a peek at the snap below for photographic proof, keep scrolling down for the store's address, and stay tuned for more.

404 North Beverly Dr., Beverly Hills, CA 90210

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