Millennial pink-obsessed beauty buffs, rejoice: Glossier is coming to LA. The online-bred skincare and cosmetics label is headed to Melrose Place, where it's opening its first west coast shop this May, reports WWD.
Landing in the greenery-covered space formerly occupied by Vanessa Seward, the 1,500-square-foot boutique will feature a very photogenic "Glossier Canyon" (we're guessing a play on LA's famed Laurel Canyon?), which will be right in line with the brand's selfie-ready NYC flagship. "We want to delight our customer and give her something she can't experience anywhere else in the world," Glossier founder/CEO Emily Weiss tells the fashion trade publication.
Founded by Weiss, the brand was born out of her beauty blog Into the Gloss, which tapped fashion and beauty insiders for their skincare and makeup routines and tips when it first launched.
Once open, expect the shop — which will be the Glossier's second-ever outpost — to stock the brand's range of affordable skincare essentials, makeup, body products, and fragrance, like its bestselling Milk Jelly Cleanser, Cloud Paint blush, Boy Brow, Haloscope highlighter, and much more.
Stay tuned for more updates!
8407 Melrose Pl., Los Angeles, CA 90069