Outdoor Voices is an activewear brand that does things differently. Need proof? For its new made-for-runners collection, the sleek label is bringing its OV Trail Shops to three of Los Angeles' most popular spots this Tuesday, allowing fashionable fitness fiends to be the first to "shop" the range IRL before it lands online and at its West Hollywood boutique the following day.
But wait, there's a twist: The one-day pop-ups will be accessible via OV's augmented reality app, which will be only be shoppable if you're at the Observatory in Griffith Park, Los Angeles County Museum of Contemporary Art (LACMA), or at Venice's boardwalk. Priced from $40 to $70, the women's and men's range is comprised of pieces specifically designed with runners in mind, like moisture-wicking EcoMesh tees and tanks and super stretchy LightSpeed skorts and skirts (which also feature reflective strips and pockets for stowing your essentials). The brand also joined forces with footwear brand HOKA to create three exclusive colorways (mist green, midnight navy, and pale blush) for its award-winning Clifton 4 running shoes.
Into it? Shop the Runners Collection this Tuesday, April 24 by visiting the aforementioned locations and downloading Outdoor Voices' Trail Shop app on the App Store here; the line launches online and at the brand's LA boutique (8425 Melrose Ave.) Wednesday, April 25.