Fashion Risk Takers Will Love This Cult-Cool London Retailer's Pop-Up at Fred Segal

Photos: Courtesy of Erik Melvin/Fred Segal

While fashion risk-takers await for one London-bred retailer to open its impossibly cool doors in Downtown, another is holding court right this minute at a quintessentially LA retail therapy haunt. Cult-favorite boutique chain Browns is popping up at Fred Segal, where it's bringing some of the coolest rising British talents and exclusive collabs now through the end of October.

Filled with statement-making pieces from a stellar lineup of established and emerging avant-garde luxury designers and streetwear brands, the space stocks women's and men's ready-to-wear, footwear, bags, and accessories. Over in the womenswear section, expect exclusives from Alexia Hentsch,Anna Lui,  By Timo, Charm's, Low Classic, Wright Le Chapelain,Maria Nilsdottir, and Tohum, while the men's department is stocked with names like Burberry, Edward Crutchley, Heron Preston, Rick Owens, Stone Island, Yohji Yamamoto, and many others.

Bags from Acne Studios, Danse Lente, JW Anderson, Yuzefi, and Raf Simons x Eastpak are also on offer alongside shoes from Amina Muaddi, Alchimia di Ballin, Buffalo, Comme des Garçons x Nike, Dorateymur, Kiko x Camper, and Mizuno. Also on the racks are one-of-a-kind pieces from Rianna & Nina and Tiger in the Rain, plus Off-White x Browns' exclusive capsule collection as well as an exclusive bag range from Boyy.

Dig it? Scroll through the gallery above for more inside Browns' cool corner inside Fred Segal.

Browns at Fred Segal
8500 Sunset Blvd., West Hollywood, CA 90069