Sephora's got a long going on in Los Angeles right now. Fresh off débuting its first-ever Studio store and a new location in Studio City (it arrived on Ventura Boulevard in mid-September), the beauty retailer is unveiling its very first immersive experience, SEPHORiA: House of Beauty, in LA this month.
The two-day interactive extravaganza takes over the Majestic Downtown Saturday, October 20 and Sunday, October 21, with 14 different rooms. Before stepping into the beauty-happy abode, attendees will be greeted by the selfie-ready Garden (where brands like Gucci, La Mer, It Cosmetics, Glamglow, and Viktor & Rolf will be on hand), followed by spaces like the Living Room (where guests can meet their favorite influencers), the Kitchen (where food-inspired products from brands like BECCA, Briogeo, Glow Recipe, HUDA BEAUTY, and Youth To The People will be on hand to play with and sample), and the Makeover Vanity (where guests can enjoy brow services, blowouts, and more from Benefit Cosmetics and Drybar, to name a few).
Book a seat into the Masterclass Theatre to soak up expert knowledge from celebrity speakers, beauty gurus, entrepreneurs, and many others, including model Chrissy Teigen; superstar makeup artists Charlotte Tilbury, Mario Dedivanovic, Priscilla Ono, Natasha Denona, Angel Merino, and others; celeb hairstylist and OUAI founder Jen Atkin; Tatcha founder Vicky Tsai; Dr. Murad and Elaine Weltenroth; skincare expert Dr. Dennis Gross; and so many more industry heavyweights.
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There'll be plenty of pampering and playing, of course. The Foundation Closet will feature personalized foundation matching; the Fragrance Bar will serve up cocktails and mocktails inspired by scents from Kilian, Jo Malone London, Tom Ford, and Maison Margiela; cosmetics-obsessed cooks can sample food-inspired products from brands like Becca, Briogeo, Glow Recipe, Huda Beauty, and Youth To The People in the Kitchen; and the Makeover Vanity will treat guests to brow services, blowouts, and more from Benefit Cosmetics and Drybar, to name a few.
You'll also have the chance to create your own customized eyeshadow kit in the Custom-Palette Room (with the purchase of shadows by Make Up For Ever, Nars, Urban Decay, and Sephora Collection) and personalize a lipstick (from the shade, packaging, and more) from Bite Beauty, Sephora Collection, and Yves Saint Laurent.
Like every interactive wonderland, you can enjoy retail therapy at the event's many shoppable corners: The Brand Neighborhood will be stocked with Beautyblender, Fenty Beauty, Too Faced, and more, while the Beauty Closet will offer items from LA vintage faves and chain-stitchers Lot Stock & Barrel, monogrammable accessories from Pop & Suki, playful items from ban.do, and (of course) merch to commemorate your SEPHORiA experience.
As if all of that wasn't enough, there's even going to be a glitter-filled dance floor powered by Pat McGrath Labs, IGK, Stila, Milk Makeup, and plenty more party-ready brands.
Admission comes in three options: $99 for the Bronze House Key (which includes a swag bag worth $175), $249 for the Silver House Key (which includes a swag bag valued at $375, expedited entrance, one fast pass for any room, and a $15 Sephora gift card), and $449 for the Gold House Key (which gets you a $700 swag bag, expedited entrance, first access to Masterclass Theatre seats, three room fast passes, one pre-reserved seat for a class or Makeup Vanity sesh, and a $25 Sephora gift card).
Into it? Get all of the deets and buy tickets online here.
SEPHORiA at Majestic Downtown
650 South Spring St., Los Angeles, CA 90014
