Think Pink: 20+ Stylish Buys From Cali-Based Brands That Help Fight Breast Cancer

Photo: Courtesy of Jean Franklin

October marks Breast Cancer Awareness month, which means some of our favorite local labels are joining forces with a handful of nonprofit organizations committed to finding a cure. While donating funds will earn you good karma any time of the year, why not stretch your retail therapy dollars further by shopping products specifically made with the cause in mind?

From blush pink bicycles and water bottles to dusty rose wrap dresses and bubble sheet masks, we've rounded up over 15 products from California-based brands that are donating proceeds to Breast Cancer Research Foundation (BCRF), Keep A Breast, Susan G. Komen, Bright Pink, and more charities.

Athletic Propulsion Labs Women's Tech Loom Bliss Power Pink sneakers, $200

The LA-based luxury athletic brand is donating 20% of sales from October 2018 through September 2019 benefit the Breast Cancer Research Foundation Program's Women's Cancer Research Fund.

Shop: Athletic Propulsion Labs Women's Tech Loom Bliss Power Pink sneakers, $200

Bekah Martinez x Jean Franklin Breast Cancer Awareness Collection, $28 to $258 

Former Bachelor contestant (and soon-to-be mama) Bekah Martinez is teaming up with slow fashion label Jean Franklin on a two-piece capsule collection and 50% of proceeds will go to the Breast Cancer Research Foundation (BCRF).

Shop: Bekah Martinez x Jean Franklin Betty Scarf in Rose Cherub, $28


Shop: Bekah Martinez x Jean Franklin Lorena Wrap Dress in Rose, $258

Elemental Bottles Stainless Steel Classic Water Bottle in Bubble Gum Pink, $35

The SoCal-based company is donating 20% of sales of its pink bottle to support nonprofit organization Bright Pink.

Shop: Elemental Bottles Stainless Steel Classic Water Bottle in Bubble Gum Pink, $35


Naked Cashmere Love Collection, $85 to $165

The Santa Monica-based direct-to-consumer cashmere brand is teaming with the BCRF and donating $25 for each purchase of its Puff LOVE Slippers, LOVE gloves, and LOVE Pom beanie and $50 for every purchase of its LOVE scarf to the charity.

Shop: Naked Cashmere LOVE gloves, $85


Shop: Naked Cashmere LOVE Pom beanie, $95

Shop: Naked Cashmere Puff LOVE Slipper, $95


Shop: Naked Cashmere LOVE scarf, multiple colors available, $165


Rails Hunter shirt in Love, $158

The LA-based label is donating net profits of the limited-edition colorway to Susan G. Komen.

Shop: Rails Hunter shirt in Love, $158


Koral x Keep A Breast, $75 to $84

For the entire month of October, the LA-based activewear brand is donating 25% of proceeds from select styles to nonprofit organization Keep A Breast.

Shop: Koral Advanced Versatility Bra in Carmine, $84

Shop: Koral Villa Tencel Jersey Tank in White, $75

Shop: Koral Lustrous Capri Legging in Carmine, $75

Glamglow Bubblesheet Oxygenating Deep Cleanse Mask, $9

Shop: Glamglow Bubblesheet Oxygenating Deep Cleanse Mask, Breast Cancer Awareness Edition, $9

Retrospec x Keep A Breast, $60 to $449

The California-based outdoor adventure company is donating $25 of every sale on pink products — including bikes, longboards, and kayaks — to KAB.

Shop: K.A.B. x Critical Cycles Beaumont 7-Speed Bike in Blush Pink, $220

Shop: K.A.B. x Retrospec Mantra V2 Fixed Gear Bike in Coral, $330

Shop: K.A.B. x Ten Toes ZED Longboard, $60


Clare V. x Anthropologie Tee Collection, $99

The cool LA designer has teamed with the charming vintage-loving retailer on a two-tee collaboration benefitting Living Beyond Breast Cancer.

Shop: Clare V. L'Esprit des Femmes tee, $99


Shop: Clare V. Vivre Sa Vie tee, $99


Chan Luu for, $35 to $280

The LA-based accessories designer is joining forces with for an exclusive nine-piece capsule collection to raise awareness and spread knowledge about breast cancer. Half of net sales from the range will go to the nonprofit organization; see select pieces from the line below and shop the full collection here.

Shop: Chan Luu x Feelin' Myself Bandana, $35


Shop: Chan Luu x Lilas Pom Pom Hoop Earrings, $35


Shop: Chan Luu x Pink Mix Ribbon Short Necklace, $35


Shop: Chan Luu for Lilas 2-in-1 Scrunchie with Bandana, $40


Shop: Chan Luu x Pink Cashmere Scarf, $280

Skylar Love Collection, $78

The clean fragrance brand — which mixes up its cruelty- and pthalate-free scents sans synthetic dyes right here in the U.S. — is donating $10 from the sale of each bottle from its Love Collection to the Breast Cancer Research Foundation. Each eau de toilette comes with a rose quartz crystal inside to help the wearer heal, rid themselves of toxic energy and emotions, and promote unconditional love and warmth.

Shop: Skylar Love Collection, $78 each


Amarilo Fuck It Ring Set, $385

The minimalist-cool LA jewelry label is donating 5% of proceeds from its Fuck It ring set to BCRF all October.

Shop: Amarilo Fuck It Ring Set, $385


B Collection by Bobeau Ophelie top, $78

The LA-based label is teaming with Bright Pink and donating 20% of proceeds from their best-selling wide sleeve top in peach beige to the nonprofit organization.

Shop: B Collection by Bobeau Opehelie cozy wide sleeve top in peach beige, $78


The Bouqs Pink Collection, $40 to $84

The Marina Del Rey-based floral delivery company known for offering blooms from sustainable, eco-friendly farms is donating 20% of sales from bouquets from its special Pink Collection to The Pink Agenda.

Shop: The Bouqs Pink Collection flower deliveries, $40 to $84


The Last Line Breast Cancer Awareness Month collection, $199 to $2,469

The LA-based direct-to-consumer fine jewelry brand is donating 15% of proceeds from select pink accoutrements to BCRF.

Shop: The Last Line Tiny Ruby Huggie Earring (single) in 14k rose gold, $199

Shop: The Last Line Rainbow Sphere Hoop Earring (single) in 14k yellow gold, $462

Shop: The Last Line Mini Ruby Flower stud (single) in 14k yellow gold, $309


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