While #influencers are a dime a dozen on Instagram these days, only a handful of late-aughts bloggers have successfully spun their personal brands into full-fledged shoppable businesses — and that includes Emily Schuman of Cupcakes & Cashmere. The millennial mogul behind the charming lifestyle label is bringing her goods to ROW DTLA for her first-ever pop-up sale.
Taking place Saturday, October 27 (11am to 6pm) and Sunday, October 28 (10am to 5pm) in Building M2, suite 132, the two-day blowout promises up to 70% off C&C's clothing, home decor, candles, and party supplies. That's not all: Expect to restock your closet with womenswear, denim, and accessories from contemporary labels AGOLDE, ASTR the Label, Capulet, English Factory, Line & Dot, Rails, and Sundry Clothing (to name just a few).
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Plus, the first 100 shoppers will score a free tote bag with their purchase, while all attendees can enjoy gratis bites and beverages from "some of our favorite vendors, with a few surprises (rosé brunch, anyone?)," Schuman reveals on her blog. Note that only credit cards are accepted at the sale.
Excited? Take a peek at some of the styles to expect over at C&C's blog post here and follow @shopcupcakesandcashmere and @emilyschuman for more on those "surprises."
Cupcakes & Cashmere Pop-Up at ROW DTLA
777 Alameda Street, Space M2, Suite #132, Los Angeles, CA 90021
