Shop, Sweat, Network, and Party at Beverly Center's Grand Transformation Reveal This Weekend

Rashida Jones will be the keynote speaker, too.

Photo: Beverly Center

It's a new day for the Beverly Center. Two years of renovations and $500 million later, the 1982-built LA shopping hub is finally ready to unveil its fashionable facelift — and the festivities kick off this Friday, November 2, complete with free parking all weekend long.

But first, a quick recap on the the 884,000-square-foot fashion and food haven's newness. The eight-level mall has welcomed a slew of retail therapy openings over the past few years, including Balenciaga on level 7, G-Star Raw, jewelry brand Ifandco, Longchamp, MCM, Polo Ralph Lauren, Zara over on level 6, and as well as revamped digs for Versace and edgy-luxe designer boutique Traffic, to name just a few. That's not all: Iconic Miami retailer The Webster is also set to arrive in 2020.

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Gourmand shoppers can satisfy their appetites mid-spree with a fresh menu of new eateries: Michelin-starred chef Michael Mina's Cal Mare, Easy's, Eggslut, Farmhouse, Lamill Coffee, Marugame Udon, Pitchoun Bakery & Café, and award-winning resto Yardbird Southern Table & Bar have all opened their doors at the Bev Center over the past year or so, while Coffee Commissary, Tocaya Organica, and The Street (a "social house" venture also by Mina) are all set to open soon.

Passersby may have already noticed the redeveloped shopping center's modern perforated metal façade, digital billboard, drought-tolerant landscaping, and street-accessible restaurants from the outside, but there's plenty more in store inside. (The exterior and interior were designed by Italy's Studio Fuksas.) The top-floor food court features floor-to-ceiling windows and panoramic views from Hollywood to Downtown, while a skylight spanning the entire center brings in the sunshine from above. Shoppers can relax at the many welcoming seating areas with tech charging stations, and a massive 20-by-35-foot LED screen will show off the latest promos and other happenings. There's also a valet station located off West Third Street, and the center's new smart parking system makes it more convenient

Back to this weekend's stylish (and free!) happenings: The party starts Friday with panel discussion on the art of costume design led by The Hollywood Reporter's Style and Fashion News Director, Booth Moore. The conversation will take over the Grand Court starting at 7pm, and gratis tickets are available online.

Then on Saturday, November 3 from 11:30am to 6pm, cool conference Create & Cultivate's Everyone Welcome takes over for a full day of fashion intel and more. Event founder Jaclyn Johnson will get things started at 1pm with a chat starring tastemakers in fashion, film, and music. The day continues with a panel discussion on inclusivity and cultural shifts at 2 pm, followed by a one-hour retail therapy break at 3pm. Then at 4pm, actress/author/designer Nicole Richie and Project Runway judge/author Elaine Welteroth will partake in a fireside chat before keynote speaker and actress/filmmaker Rashida Jones takes the stage. Of course, there'll be plenty of mingling and networking in between; get all of the deets here.

The fête continues Sunday, November 4 with a lineup of fitness-focused haps, including a 45-minute workout with LIT Method at 11am, a hip-hop dance sesh with Playground LA at 1:30pm, and a class with Aura Yoga at 4pm. Food and drinks will be served after each sweat session — just be sure to arrive in athletic clothing and shoes and don't forget to register ahead of time here.

Need more 411? See the latest schedule of events and RSVP for each happening over at Eventbrite right here.

Beverly Center
8500 Beverly Blvd., Los Angeles, CA 90048

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