Here's a cool choose-your-own-adventure twist to retail therapy: This month, Everlane's first-ever LA sale is popping up at Row DTLA — but it won't be your average discount-filled happening. Taking place Friday, January 25 (9 a.m. to 8 p.m.), Saturday, January 26 (10 a.m. to 8 p.m.), and Sunday, January 27 (10 a.m. to 7 p.m.), the "Choose What You Pay, IRL" blowout promises 30 to 50% off the disruptive online brand's womenswear, menswear, and accessories.
As you might expect from the sale's name, there's a catch involved. Shoppers can either take the deal or opt to pay full price — if you pick the latter, Everlane will match the difference and donate the extra money to United Way's Southern California Disaster Relief Fund.
As far as merch, expect to find the same inventory that's in the online sale. From the ladies' department, expect cotton box-cut pocket tees ($12 and up), silk camisoles ($47), oversized button-down shirts ($59 and up), boxy tee dresses ($32 and up), silk slip dresses ($59 and up), and the E2 bomber jacket ($69), as well as footwear ($55 and up) including the Day boot and heel, the V slingback and heel, loafers, sandals, oxfords, and more.
Gents can expect to find basics like cotton crew tees ($10), polo shirts ($21), crew sweatshirts ($32), pullover hoodies ($39), denim and flannel button-down shirts ($41 and up), the Heavyweight slim chinos ($45), and the City jacket ($71), among other pieces.
Everlane's "Choose What You Pay, IRL" sale at Row DTLA, 747 Warehouse St., LA, 90021