Although Charlotte Tilbury has already popped up at The Grove with her own festival and pop-up boutique and has permanent shelf space at the L.A. retail institution's Nordstrom, the celebrity-beloved makeup artist is always looking for ways to change her beauty game. Enter: Beauty Wonderland, Tilbury's first-ever U.S. boutique that's set to open at the popular shopping center this summer.
Tilbury is taking over the space formerly occupied by Elizabeth & James. Similar to her holiday gift shop and her two boutiques in London, expect the "disruptive" space to house interactive and immersive corners that'll allow beauty buffs to play with the Queen Elizabeth-approved beauty guru's cosmetics and skincare products, including bestsellers like her Magic Cream, Wonder Glow primer, Beach Stick bronzers, and the rest of her luxe eyeshadow palettes, lipsticks, mascaras, and more.
The "beauty playgrounds" will also allow shoppers to get expert tips, book pro services with the store's in-house makeup artists, and experiment with Tilbury's iconic looks in different "beauty zones, from rock 'n' roll and Hollywood to fashion and magic, each created to make your beauty dreams come true," she explains in a release.
The London-based beauty industry veteran — who's created looks for the runway and red carpet, including for Nicole Kidman, Kate Moss, Emma Roberts, Penelope Cruz, and many, many other stars — says that "as the home of the red carpet, there couldn't be a more perfect location for my first stand-alone wonderland in North America. It's like a home away from home for me."
Once open, the boutique will join Tilbury's six other standalone stores around the world, including in London, Qatar, Dubai, Abu Dhabi, and Kuwait (where her two-story boutique is her largest outpost).
No word yet on the store's exact opening date; stay tuned for more.
A previous version of this story incorrectly noted that Charlotte Tilbury was taking over The Row's store; the shop will be located in Elizabeth & James' former store.
The Grove, 189 The Grove Dr., LA, 90036
