MCM's First L.A. Flagship Brings Logo-Happy Bags to Rodeo Drive

Calling all Visetos fanatics.

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Hip-hop superstars gave many '80s and '90s kids their first taste of MCM Worldwide—and now, accessories aficionados can experience the German luxury brand's Visetos-happy world at its first L.A. flagship in Beverly Hills (not far from its shop at the Beverly Center).

The two-story, 4,427-square-foot space debuted on Rodeo Drive earlier this month, complete with a starry soirée attended by LL Cool J, Faith Evans, Paris and Nicky Hilton (and their mom, Kathy), Bella Thorne, stylist Misa Hylton (who dressed '90s rap royalty like Missy Elliott, Lil' Kim, Mary J. Blige, and Sean Combs), Billie Eilish, Cordell Broadus (son of Snoop Dogg), and Quincy Brown (stepson of Combs), to name a few.

Designed by Kenneth Park, the store's polished brass façade nods to the brand's iconic metal logo plate. Both floors stock MCM's full collection of leather bags and travel accessories ($125 to $3,080), womenswear ($265 to $1,570), menswear ($225 to $2,330), footwear ($195 to $770), and more, plus exclusives like a Vespa, ping pong set, and chess set covered in the brand's signature Visetos motif as well as Rodeo Drive-inspired belt bags, backpacks, tees, polo shirts, and sweaters.

Up on the second floor, sleek blue velvet seating and a bar/DJ booth (wrapped in Cognac Visetos, no less) give shoppers a backstage VIP experience. Other high-end touches include a Hypno photo booth featuring an oversized MCM Visetos bear (the snapping station also allows customers to instantly upload their pic to Instagram, of course) and an Italian glass mosaic of the brand's logo.

Founded in 1976 by Michael Cromer in München, the brand's acronym originally stood for its founder's initials and the city; MCM now stands for Modern Creation München. The brand boasts 17 U.S. outposts, including in five in California.

Scroll through the gallery above to see more inside the high-end logo haven and see below for the address and hours.

MCM Worldwide, 414 North Rodeo Dr., Beverly Hills, 90210; Monday through Friday from 10 a.m. to 9 p.m., Saturday from 10 a.m. to 8 p.m., and Sunday from 11 a.m. to 6 p.m.;(310) 450-0506

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