ICYMI on our massive Coachella party sched, Yves Saint Laurent Beauty is also heading to the desert with its own fest-ready pop-up — specifically, a beautified gas station where you'll be able to fill up on the luxury French fashion house's lipsticks and more while getting plenty of stylish snaps for the 'gram.
The #YSLBeautyStation will hold court in Cathedral City off Highway 111/Palm Canyon Drive from Friday, April 12 (3 to 8 p.m.) to Saturday, April 13 and Sunday, April 14 (10 a.m. to 8 p.m.). The chic roadside stop will feature a giant lipstick sign, neon pink gas pumps, selfie-ready convertible cars and a tour bus, a field of black heart-shaped balloons, and many more Instagram-worthy moments.
Of course, you'll be able to restock your beauty bag, too. The space will house four areas dedicated to the brand's iconic Touche Éclat Radiant Touch brightening pen ($35), the recently-launched Touche Éclat High Cover under-eye concealer ($35), the best-selling Rouge Volupté Shine lipstick, and the new Volupté Plump-in-Color multi-tasking lip balm. Makeup mavens can also get their lippies customized on-site, and there'll also be an exclusive vending machine stocked with YSL Beauty products alongside a virtual mirror that'll allow you to try on over 50 shades (sans makeup wipes).
Looking for fest-ready beauty looks? The station will also feature YSL Beauty's latest campaigns featuring global makeup ambassador Kaia Gerber as well as Palms Springs-inspired looks by YSL global beauty director Tom Pecheux.
Planning your Coachella road trip sched? Scroll down to see the full address.
Yves Saint Laurent Beauty Hotel, 68899 A St., Cathedral City, 92234
