View Gallery 6 Photos
16380
16381
16382
16385
16383
16386

Los Angeles-born label Rails began over a decade ago with one black hat — today, it's known for its super-soft button downs beloved by the likes of Taylor Swift, Leonardo DiCaprio, Rosie Huntington-Whiteley, Chrissy Teigen, Gigi Hadid, and Kendall Jenner, to name just a few. Now a complete Cali-cool lifestyle brand, the label is bringing its off-duty essentials to The Grove, where its first pop-up shop is holding court now through Tuesday, April 30.

Landing inside at the outdoor shopping center's newly-renovated Glass Box pop-up space in The Park, the SoCal-inspired shop will stock a selection of Rails' women's, men's, and kids clothing and accessories from its spring '19 collection. As far as womenswear, expect to find the brand's bestselling shirts, alongside jumpsuits, wrap dresses, linen pants, matching silk sets, and more in an array of playful prints (like palm trees, pineapples, and cherries); while men can also stock up on the label's signature shirting in vacay-ready silhouettes.

In addition to hosting meet-and-greets with L.A.-born-and-raised founder Jeff Abrams, the store also offers an embroidery personalization station where shoppers can customize their purchases. That's not all: The brand's also set to open its first flagship store later this year.

Take a peek inside the shop and scroll through the gallery above, see the pop-up's hours and address below, and stay tuned for more on that permanent brick-and-mortar.

Rails pop-up at The Grove, 189 The Grove Dr., L.A., 90036; Monday through Thursday from 10 a.m. to 9 p.m., Friday and Saturday from 10 a.m. to 10 p.m., and Sunday from 10 a.m. to 8 p.m. 

Comments

ADVERTISEMENT
GET OUR NEWSLETTER

   

FOLLOW US