Diptyque's scents may already have SoCal strongholds in Beverly Hills and Larchmont, but the luxury French fragrance brand is doing things a bit differently for its next retail venture in L.A. The Parisian perfumer is heading to The Grove next month for its first-ever West Coast pop-up — and fragrance fiends will even get to play perfumer during the month-long shop from May 1 to 31.
Taking over the popular shopping destination's standalone pop-up near The Park, Diptyque's shop will also debut the new Eau de Minthe perfume — a "genderless interpretation of the iconic fougere fragrance accord" — on May 2. In addition to stocking a selection of royalty-beloved brand's home fragrances (yes, including everyone's favorite $70 candles, including the Baies, Tubéreuse, Roses, and John Mayer-beloved Feu de Bois), the shop will also offer Diptyque's Beverly Hills and New York City candles, both typically only available in those locations.
Shoppers will get to know the new fern-infused aroma as well as the rest of the maison's bestselling fragrances at an interactive perfume bar, where they'll get a whiff of over 30 raw ingredients used in the brand's most iconic eaux de toilette and eaux de parfum and explore the stories behind the company's label artwork.
The shop will also offer exclusive fragrance bracelets inspired by the Japanese tradition of omikuji (the fortune-telling strips found at temples and shrines in Japan) that can be personalized with your favorite scent. There'll also be a fragrance discovery box that'll allow shoppers to "experience the entire collection personal fragrances with Diptyque's unparalleled scent diffusion technology" (sounds trés cool, no?) and a full lineup of weekend events, including a Mother's Day flower bar (swing by with your chic mama).
In addition, the space will showcase 128 postcards that illustrate Diptyque's history, from images to its fragrance materials to visual representations of olfactory landscapes and more. (Guests can also personalize their own keepsake postcards at the shop.)
Diptyque at The Grove, 189 The Grove Dr., L.A., 90036; Monday through Thursday from 10 a.m. to 9 p.m., Friday and Saturday from 10 a.m. to 10 p.m., and Sunday from 10 a.m. to 8 p.m.
