Although The Grove is losing one British brand, it's scoring another U.K.-bred beauty name in its place. As mentioned earlier this year, Charlotte Tilbury is opening her first-ever Beauty Wonderland (a.k.a. her first U.S. boutique) at the popular retail therapy destination — and now, we're told by store staff that it's expected to open this Friday, June 21.
While on our sale scouting visit, we noticed the celebrity makeup artist's team of pros set up outside of her soon-to-open shop, which is taking over the 1,200-square-foot space formerly occupied by Olsen twins-owned Elizabeth & James (between Crate & Barrel and Mac Cosmetics). According to staff, beauty buffs can book in-store makeover appointments in advance when they visit The Grove ahead of the grand opening. (They'll be taking first-come, first-serve walk-ins, too.)
Similar to Tilbury's international outposts, the high-tech boutique will feature glamorous Hollywood-meets-Art Deco-esque touches and several "beauty zones" inspired by the star-beloved beauty industry veteran's 10 iconic looks, such as the Vintage Vamp, the Rebel, the Bombshell, and others. Of course, expect the beauty industry veteran's complete line of cosmetics, skincare, and beauty tools ($22 to $255), including bestsellers like her entire lipstick collection, illuminating Face palettes, Wonder Glow primer, Magic Cream, red carpet-ready eyeshadows, gift sets, and more.
Other interactive and Instagrammable features include an upgraded Magic Mirror powered by Makeup A.I., which allows shoppers to "experience a virtual one-on-one consultation" with Tilbury and get personalized recommendations; Charlotte's Beauty Boudoir, a private backstage-like space where guests can kick up their feet on crimson velvet seating and enjoy bridal services, makeovers, and more; and a Fountain of Youth inspired by Tanit (the Ibizian goddess of feminity and power) where shoppers can explore Tilbury's dew-giving skincare.
There'll also be a corner dedicated to Tilbury's award-winning Pillow Talk lipstick; the House of Rock 'n' Kohl, a lip and eye bar where Team Tilbury artists can share makeup tips and tricks; personalized engraving services that take just five minutes.
The shop will also offer the second collection of her Hot Lips line, which officially launches today and features 11 shades inspired by modern beauty icons including Amal Clooney, J.K. Rowling, Kylie Minogue, Alessandra Ambrosio, Jennifer Aniston, Sofia Vergara, Carina Lau, Susan Sarandon, Olivia Palermo, Edward Enninful, and Patsy Tilbury, the makeup artist's own mother. The lippies will be available in refillable collectible cases and Tilbury recently pledged to donate £1 million (or $1.3 million) from the line's sales to Women for Women.
Tilbury took over London's Café de Paris on Wednesday for her #teamtilbury conference, which featured aerial acrobatic performances and live makeup demos. No word yet if she'll be treating her L.A. superfans to festival-like happenings (remember when she transformed The Grove into a circus-like Makeup Your Destiny fest for her Nordstrom launch?) — but there will be "glamorous street teams" wandering around Beverly Hills, Echo Park, Santa Monica, and West Hollywood spreading the news of the store opening as well as light projections and eye-popping billboards around L.A. from June 20 to 23 between 8 p.m. to 1 a.m.
In any case, stay tuned for more, and take another quick peek at the soon-to-be-unveiled shop below.