Floravere's First L.A. Showroom Offers Meghan Markle-Inspired Wedding Gowns & More

The Serena Williams-backed online bridal brand has landed on Melrose Place.

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Tech-savvy Los Angeles brides have scored another smart source for dreamy wedding dresses and more. L.A.-based bridal startup Floravere has opened its first West Coast atelier on Melrose Place, bringing Serena Williams-approved gowns to the sunny second-floor showroom that previously housed part of The Apartment by the Line above Alfred Tea Room. (The luxe lifestyle shop is still located across the way but is now appointment-only.)

Co-founded by Denise Jin and Molly Kang, the direct-to-consumer brand is known for its women-inspired bespoke bridal gowns designed with the same high-end fabrics as luxury labels — but sans the high-priced tags. Here's how it works: First, you'll select up to four of your favorite silhouettes to try on IRL from Floravere's website before booking a personalized styling session at the showroom, where a bridal stylist will work with you one-on-one to find your dreamy Big Day look in a private suite. After finding "The One" (available in sizes 0 to 26), your custom gown will arrive at their doorstep in about five months.

On offer are customizable separates ($300 and up), jumpsuits ($505 and up), and dresses ($775 and up), including a Japanese matte silk boatneck gown inspired by Meghan Markle's royal look by Givenchy ($1,475), the K. Switzer high-neck romper ($775), a sleek slip dress with an open criss-cross back named after Nina Simone ($950), and an ethereal slate blue tulle dress with floral appliques inspired by artist Georgia O'Keeffe ($2,250), among others.

Also on shelves are wedding accessories, bridesmaids gifts, and loungewear, such as breezy beaded veils ($525), chic chiffon capes ($290), 15-layer tulle overskirts ($675), satin pajama sets ($135), and more. In addition, guests can create custom arrangements at local florist Fiber & Florals' light-filled stem bar at the front corner, get a quick makeup touch-up with Kosås' clean beauty, and throw back a glass of sparkling wine by Le Grand Courtage.

Fiber and Florals' chic stem bar.

The L.A. showroom follows Floravere's first standalone atelier opening in New York in April; the company also has hotel outposts in San Francisco, Denver, Austin, Washington, D.C., Chicago, and Boston, with Philadelphia coming in the fall.

Headed for the aisle? Scroll through the gallery above to see more inside the chic space, then book your appointment online here.

Floravere, 8463 Melrose Pl., 2nd Floor, West Hollywood, 90069; Thursday from 12 to 8 p.m., Friday to Sunday from 10 a.m. to 6 p.m.

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