Dyson's First L.A. Demo Store Offers Vacuums, Air Purifiers, & Free Blowouts

The shop officially opened Wednesday at Westfield Century City.

dyson la demo store westfield century city
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dyson la demo store westfield century city
dyson la demo store westfield century city
dyson la demo store westfield century city

Vacuum stores aren't exactly a prime example of thrilling retail therapy, unless it's Dyson. The tech company known for its design-minded home appliances is now making it easier for germaphobes and beauty buffs to clean up nicely at its first-ever L.A. Demo store, which officially opened at Westfield Century City yesterday.

Located on level one, the space showcases the brand's full collection vacuum cleaners, air purifiers and fans, eye-friendly lighting (which mimics local daylight), and stylish hair tools, including its latest products like the Pure Hot+Cool Cryptomic purifier ($650 and up), which rids the air of formaldehyde, particulate matter, and gases; and the smart cord-free V11 cleaner ($600 and up), which detects the floor type and adjusts its power accordingly. Everything is illuminated with Dyson's energy-efficient Cu-Beam suspended lights, while three different floor types will give shoppers a testing ground for cleaning products.

The new shop isn't just a high-tech playground for the U.K.-based brand's sleek goods — it's also home to Dyson's first in-store pro blowout bar, which features five styling stations and two wash basins. The beauty area's pro hairstylists will offer complimentary services using the brand's people-pleasing Supersonic hair dryer ($399 and up) and new Airwrap styler ($549), which are engineered to prevent extreme heat damage on tresses.

The store also offers free initial embossing on Dyson hair tools and cases with purchase, and there'll also be a regular schedule of events on wellness, health, and hairstyling.

You can book blowout appointments online here (walk-ins are accepted based on availability too); see more inside the futuristic shop and scroll through the gallery above, and see below for the hours and location.

Dyson Demo Store at Westfield Century City, 10250 Santa Monica Blvd., Suite #1380, Century City, 90067; Monday through Thursday from 10 a.m. to 9 p.m., Friday and Saturday from 10 a.m. to 10 p.m., and Sunday from 11 a.m. to 7 p.m.; (310) 464-3373

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