Los Angeles-based Wildfox, known for its cheeky sense of humor and sherbert color palettes, is going to the auction block and closing its L.A. flagship store. According to an announcement from Westlake Village-based asset management firm Brian Testo Associates, all of the vintage-inspired label's brand and inventory assets "will be sold by live auction with a call in-option to be held Wednesday, Feb. 5."
California Apparel News reports that Wildfox's Sunset Plaza boutique in West Hollywood will close next Thursday, Jan. 30. The store opened in 2014, followed by an outpost at Malibu Country Mart in 2015. (That location closed last year.)
Wildfox was co-founded by art director Emily Faulstich and creative director Kimberly Gordon who exited the brand in 2012 and 2015, respectively. Gordon went on to launch the unapologetically feminist label Selkie in 2018, while Faulstich is working as a fashion consultant and designer and a photographer/illustrator for Vogue, per her LinkedIn profile.
We've reached out to Wildfox and will share any updates; stay tuned for more.
Main photo: Wildfox
Wildfox, 8710 Sunset Blvd., West Hollywood, 90069