Ciao, Tracksuits: Juicy Couture's Collab with Italian Brand Kappa Pops Up on Melrose This Week

And Sofia Richie is fronting the campaign.

Juicy Couture x Kappa Campaign Sofia Richie
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Juicy Couture x Kappa Campaign Sofia Richie
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Juicy Couture x Kappa Campaign Sofia Richie
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Juicy Couture x Kappa Campaign Sofia Richie
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Juicy Couture x Kappa Campaign Sofia Richie
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Juicy Couture x Kappa Campaign Sofia Richie
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Juicy Couture x Kappa Campaign Sofia Richie
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Juicy Couture x Kappa Campaign Sofia Richie
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Juicy Couture x Kappa Campaign Sofia Richie
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Juicy Couture x Kappa Campaign Sofia Richie
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Juicy Couture x Kappa Campaign Sofia Richie
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Juicy Couture x Kappa Campaign Sofia Richie
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Juicy Couture x Kappa Campaign Sofia Richie
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Juicy Couture x Kappa Campaign Sofia Richie
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Juicy Couture x Kappa Campaign Sofia Richie

It's been nearly two decades since Juicy Couture debuted its blingy velour tracksuits, which cemented its status as a mid-aughts fashion symbol thanks those many, many paparazzi snaps of J. Lo, Britney Spears, Paris Hilton, Nicole Richie, Jessica Simpson, plenty of The OC stars, and other "new money" celebrities. The L.A.-born label has tapped Italian sportswear brand Kappa for a two-drop collaboration — and you can say ciao to their first collection when it pops up in West Hollywood this week.

Ahead of its global launch next Tuesday, Sept. 15, the Juicy Couture x Kappa collab is popping up for appointment-only shopping on Melrose Avenue from Friday, Sept. 11 to Sunday, Sept. 13. Fittingly, Sofia Richie (yup, the lil' sis of reality star-turned-designer Nicole) is fronting the campaign of the duo's first drop ($40 to $225), which is comprised of satin staples in both brands' signature athletic and leisure silhouettes — and yes, a mashup of their famed logos.

Juicy Couture x Kappa Campaign Sofia Richie
Photo: Courtesy of Juicy Couture

The 10-piece debut range includes matching track jackets and pants, sheer tops, tube tops, bike shorts, slides, and bum bags in '90s-happy shades like blush pink, baby blue, and mint as well as classic black. The second drop will arrive in time for fall and will feature pieces in velour.

As far as the three-day pop-up, the space will feature a rotating lineup of DJs to get shoppers in a spendy (and social distancing-friendly) mood. On Friday, Novena Carmel will be on the decks from 3 to 5 p.m., followed by Jada Boo from 4 to 7 p.m. Saturday's sched will feature Asia Shabazz from 11 a.m. to 2 p.m. and Taja Barber from 4 to 7 p.m., while Sunday's stars will be Jada again from 11 to 2 p.m. and DJ Bova from 3 to 6 p.m.

Co-founded by L.A. designers Gela Nash and Pamela Skaist-Levy (who are now behind luxe label Pam & Gela), the brand label had stores worldwide (including here in L.A. on Rodeo Drive and in Pasadena, Santa Monica, and Westfield Century City, to name a few) before shuttering them all in 2014. It's now owned by Authentic Brands Group.

Into it? Note that all attendees and their guests must book an appointment online; schedule your visit online here, and scroll through the gallery above to take a peek at Juicy Couture x Kappa's first collab before it lands IRL this weekend.

Juicy Couture x Kappa pop-up shop, 8618 Melrose Ave., West Hollywood, 90069; Friday, Sept. 11 and Saturday, Sept. 12 (11 a.m. to 7 p.m. daily) and Sunday, Sept. 13 (11 a.m. to 6 p.m.)

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