Is it just us, or have your brows been suffering extraordinarily during quarantine, too? After our go-to brow salons closed, opened, and closed again, we chose to remain responsible L.A. citizens and took beauty matters into our own hands (and homes). But, just in time, Anastasia Beverly Hills is here to save the day.
The prestige, L.A.-based brow and beauty brand opened the doors to a new pop-up at Santa Monica Place late last month. The bright and summery open-air mobile shop will only be available to guests through Monday, Sept. 21, which means you have less than two weeks left to snag your favorite products IRL and get top tips directly from Anastasia makeup artists and experts (wearing masks, of course). Their pros will be on hand to safely assist you with color matching, product selections, or creative inspiration for your next at-home makeup tutorial — but note that waxing services are sadly not offered onsite.
If you're an Anastasia loyalist, you'll be thrilled to find staple products available like the Brow Pen ($22) and the Pro Pencil (on sale for $14.40), along with new products (we're eyeing the Dewy Set Setting Spray; $15) and exclusive deals on signature brow pencils, makeup palettes, gift sets, and more.
While it's been a tumultuous year so far for brands big and small, Anastasia Beverly Hills has stepped up to the plate, committing their sizable platform to promoting social justice and equality for all. This June, they pledged $1,000,000 towards the fight against systemic racism, made a combined donation of $100,000 to The Innocence Project, The NAACP Legal Defense and Education Fund, Black Visions Collective, The Marshall Project, and Black Lives Matter, and set aside $450,000 to go directly to Black-owned businesses, so you can rest assured your pop-up purchase is going to a necessary cause.
The pop-up is located at the Center Plaza on Level 1 of the shopping center. See below for the address and hours.
Anastasia Beverly Hills Pop-Up at Santa Monica Place, 395 Santa Monica Pl., Santa Monica, 90401; Monday through Saturday from 11 a.m. to 7 p.m. and Sunday from 12 to 6 p.m.