Attention Shoppers: The East Hollywood Target Opened Sooner Than Expected

We went, we shopped, we got our parking validated.

East Hollywood Target

Note: This article first appeared on Los Angeleno and is shared with their permission in partnership with UncoverLA. You can subscribe to news and features from Los Angeleno here. If you'd like to continue supporting independent news, check out their membership options and join today.

By Tony Pierce

Ten years in the making, it's no longer a Husk.

As of Tuesday's soft opening, the East Hollywood Target is a real-life sparkling mecca reminding us of all the things we didn't realize we needed.

It's no longer a place you drive past and sigh, jealous of Mid-City, K-Town and all the other neighborhoods that have been blessed with new Targets.

So here's a tour of the much-anticipated East Hollywood branch of our favorite multibillion-dollar retailer, which is currently open and ready to take your money. The real grand opening is this Sunday, but for now, you can enjoy the short lines, sparkling bathrooms and your choice of parking spots.

Because we live in L.A., the calendar might say it's Libra Szn, but it's really, as always, Bikini Season.

But retail being retail, it's never too soon to start pushing the ugly Christmas sweaters.

This Target is stocked up with several artificial Christmas trees, as well as loads of ornaments and lights. But it also has this lovely display of non-white Kris Kringle tree toppers, because, hey, it's 2020, and Black Santas matter.

Speaking of diversity, L.A. is 50% Latino, so wisely, Dia de los Muertos decorations are prominently displayed next to Halloween costumes and artificial pumpkins.

Read the full story at

Target, 5500 West Sunset Blvd., L.A., 90028; open daily from 8 a.m. to 10 p.m., (213) 588-7000

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