By now, architecture-minded fitness fiends have likely spent the better part of the year sprucing up their interiors and home gyms. And with the possibility of even more hunking down at home (plus all of those upcoming holiday feasts and takeout) L.A.'s luxury-loving workout enthusiasts are likely ready to transform their home into a state-of-the-art perspiration station — one that'll put them right up there with Olympic stars, Formula 1 racers, and yes, even KKW.
Enter: Italy-based Technogym, which opened its first L.A. store last month in West Hollywood's Design District, right next door to Chanel. The 3,500-square-foot, two-story space offers the tech-powered wellness company's latest lineup of futuristic fitness equipment for a range of sweat-inducing activities, including cardio, strength training, HIIT, indoor cycling, rowing, running, and even just plain sitting at your WFH desk, to name a few.
The company's smart equipment and cloud-based Mywellness platform allow users to connect to their own fitness wearables, join virtual workouts, track their calorie-burning sessions, keep tabs on their body metrics, and create custom regimens that help meet personal health goals.
As far as gear, expect to find the Personal Line ($11,650 to $19,285) of compact exercise bikes that come with on-demand personal training sessions, sleek treadmills, ergonomic elliptical trainers, all-in-one workout stations for improving everything from posture to flexibility, and more high-end gear designed by Italian architect Antonio Citterio.
Looking to train like a sports star? There's also Technogym's Skill Line ($3,080 to $9,740 and up), created in partnership with Olympic athletes — think a stationary bike that mimics the experience of outdoor cycling with virtual routes, a powerful rowing machine that helps build anaerobic power and "neuromuscular abilities," and the curved Skillmill treadmill that tracks and analyzes your workout data.
Also on offer are stair climbers, multi-gym stations, upper body trainers, and benches (recently spotted on Kim Kardashian-West's IG routine with trainer Gregg Miele) alongside accessories such as free weights, workout kits, exercise mats, and more sweat-inducing gear. And if you're seeking guidance on an upcoming home gym project, the brand's personal trainers and interior designers can help.
Technogym was founded in 1983 by designer Nerio Alessandro and his brother, Pierluigi, to create the aesthetically-pleasing sports equipment that they felt was missing from the workout market. On top of becoming the Olympics' first official supplier of athletic training equipment, the company is also beloved by international football teams, race car drivers, and athletic stars including Olympian sprinters Michael Jordan and Dafne Schippers, three-time Grand Slam winner Stan Wawrinka, Italian climbers Simone Moro and Tamara Lunger, and many, many others.
The Los Angeles store opening is part of the wellness brand's global retail expansion; it has flagships in Milan, New York, Madrid, and Moscow, as well as gyms at luxury hotels and health spas around the world (think the Ritz-Carlton in Perth, Sofitel in Mexico City, The Prince Gallery Tokyo Kioicho, and other dreamy destinations).
Ready to update your fitness lifestyle? Book your appointment to visit the store here. — Additional writing and reporting by Autumn Simon
Technogym, 131 North Robertson Blvd., L.A., 90048; Monday through Saturday from 10 a.m. to 6 p.m., closed Sunday; (310) 270-9150
