Brentwood just got a lot more bougie. Home to the likes of Kristin Davis, Arnold Schwarzenegger, and LeBron James, the celeb-studded neighborhood has welcomed arguably its most affluent resident yet – The RealReal, the cult-favorite online marketplace for authenticated, resale luxury goods.
Offering the finer things in life a second chance at appreciation and enjoyment, the company's new community-driven 2,200-square-foot store – its second in L.A. – features not one, but two luxury consignment offices and a hyper-localized selection of womenswear, fine jewelry, home goods, art, and more curated based on data around trends, brands, and styles unique to Brentwood.
"Brentwood is such a distinct neighborhood in that it has a mix of both urban and suburban energy with a bit of Hollywood glam. It is a vibrant, premiere shopping destination where local shoppers and consignors already have such a strong appetite for luxury. As we join the neighborhood, we look forward to bringing our expert insight to help our consignors make savvy investments and provide the opportunity to participate in the circular economy," said TRR Brentwood's head of shop Morgan Lobell.
The store on 26th Street offers complimentary fine jewelry, watch, and handbag valuations by TRR experts, including gemologists and horologists. In keeping with its mission to extend the life cycle of luxury goods, TRR Brentwood also offers a full menu of services for all categories including cleaning, repairs, and bespoke alterations.
Based on TRR's data, the Brentwood customer has a penchant for classic Rolex and Cartier watches, Tiffany & Co. jewelry, Hermès handbags and shoes, as well as clothing from labels Loewe and Simone Rocha.
Brentwood also inspired the store's design concept and color palette. TRR partnered with Thompson Street Studio to create a large-scale, double-sided textile reflective of SoCal's laid-back charm. The result: a light-flooded space with pops of blush and olive that's spacious yet snug, well-stocked yet spruce, posh yet unpretentious.
With over 24 million members globally, over 22 million items sold, and now 19 locations throughout the U.S., TRR has been the go-to destination for securing rare finds and the season's best in fashion from designers like Saint Laurent, Chanel, Hermès, Prada, Gucci, and Louis Vuitton.
Recently, as part of a collab with TRR, Janet Jackson just put some of her coveted tour merch – some from as far back as 1993 – up for sale, proceeds from which will benefit nonprofit company Girls Leadership. TRR will also contribute $10,000 to the organization.
According to TRR's 2022 Luxury Consignment report, some of the pieces millennials and Gen Z shoppers are discovering for the first time include vintage pieces from the closets of Gen X. Dresses are the number one item sold by first-time consignors and first-time shoppers while Gucci is the number one brand for both groups. Tiffany & Co.'s average sale price grew 23% year-over-year and Gen X is still its top resale demographic. In addition, demand for unbranded jewelry continues rising, with a $350,000 unbranded engagement ring becoming the expensive item ever sold on TRR.
TRR's research also shows the average sale price for high-value Nike sneakers grew 32% YOY, two times more than any other brand, while New Balance sneaker collabs top the list of what to sell now, with a resale value of up to 387%.
Over the next five years, the secondhand market is projected to double to $77 billion with major resale platforms accounting for roughly half of that figure. The pandemic was and still is an accelerant for the secondhand market as many took up luxury consignment resale to earn extra cash. Supply chain disruptions and increased consumer demand also shifted people's perception of used goods, causing a sudden explosion and interest in secondhand in 2021.
Check out the address to TRR's fancy new digs below and bask in the fact that it's celebrating the opening now through the end of the month with a $100 shopping credit on a same-day purchase for selling at one of their stores. If you're still as Covid-conscious as we all were in 2021, the Brentwood location offers shopping with same-day pickup in-store or curbside. In-person consignment is by appointment or curbside drop-off.
The RealReal Brentwood, 200 26th St, Santa Monica, 90402; (310) 299-8855; open Monday through Saturday from 10 a.m. to 6 p.m. and Sunday from 12 p.m. to 5 p.m.
