From pre-game to off-duty, Los Angeles Rams cornerback Jalen Ramsey brings his fashion A-game. Mixing pieces from luxury streetwear brands like L.A.-based Daniel Patrick to legacy labels like Louis Vuitton, the 27-year-old Super Bowl champ leans toward classic silhouettes with clean lines. And from time to time he's not afraid to spice things up with a splash of color or a bold head-to-toe look. For proof of Ramsey's versatile aesthetic, one need only recall the electrifying mariachi outfit he wore to the Rams vs. Bucs game in 2021 or the playful yet polished polka dot silk collared shirt he opted for at 2019's AFC–NFC Pro Bowl.
Soon, Angelenos can embody some of Ramsey's swagger as the Tennessee native is set to sell some of his closet's most coveted designer pieces. This Sunday, June 12 only, Ramsey is hosting a pop-up on Melrose with Robe Looks—a resale marketplace that sells luxury apparel and accessories pre-owned by sports world celebs including members of the L.A. Lakers, Minnesota Timberwolves, and more.
During a six-hour window starting at 10:30 a.m., you can score on pre-loved designer apparel and shoes—including some rare and in-demand pieces—straight from Ramsey's wardrobe. Shop items by Dior, Fear of God, Off-White, Amiri, Louis Vuitton, Supreme, plus a one-of-one sneaker designed for Ramsey by the Shoe Surgeon while DJ Tmills and DJ R-Tistic spin tracks.
"We felt that this approach was extremely special. People usually view Jalen as an imaginative figure or just an athlete. We're excited because folks are going to get to see another side of Jalen Ramsey — a man of faith, a dad, a fashion creative, and most of all, a human being," Robe Looks told UncoverLA.
The pop-up will serve refreshments from Vybes, Liquid Death, and Tequila Diamante, while plant-based food truck Vurger Guyz cooks up burgers and fries in limited-edition Jalen Ramsey packaging on the corner of Melrose and Fairfax.
Robe Looks was founded in 2019 by serial entrepreneur Chad Patterson and NBA champ and Lakers pointing/shooting guard Avery Bradley. The celebrity-driven resale platform donates 20% of its proceeds to a charity of the influencer's choice and sources collaborations through its team's relationships within the entertainment space and strategic partnerships.
Since its launch in December 2021, Robe Looks has donated over $5,000 to social organizations and reduced water waste by an estimated 50,000 liters. The company says it has also helped its customers reduce their annual carbon footprint by an estimated 77% less than the average U.S. consumer thanks to its white-glove service and handling of the supply chain process from start to finish.
Other influencers who've opened up their closets for Robe Looks include the Lakers' DJ Augustin, the Minnesota Timberwolves' Taurean Prince, and the Charlotte Hornets' Terry Rozier.
As the luxury resale market surges, Robe Looks is seeing the payoff. The average e-commerce sell-through percentage is between 40% and 80%—over 90% of Robe Looks' product offerings sold within three months on its platform. Plus, customers are increasingly subscribing to the platform at a 70% month-over-month rate, according to the company.
Coming down the pipeline for Robe Looks is a collaboration in Las Vegas and a larger activation happening during NYFW. Over the next several months, it also plans to release exclusive collections with an array of professional athletes, musicians, artists, entertainers, and influencers.