Salomon's Mountain-Bred Kicks Became A-List Streetwear Staples. Now, They've Scored Their Own L.A. Shop

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Salomon's sporty footwear has stepped off snow-covered hiking trails and onto star-frequented streets, thanks to wearers like Rihanna, Jennifer Lawrence, Lily Collins and Hailey Bieber. Naturally, the French shoe brand has unveiled its first West Coast boutique today on Melrose Avenue for its chic Sportstyle line.

Find the French Alps-bred brand's fashion-meets-function unisex silhouettes, such as the bestselling XT-6 shoes designed for marathon runners, the XT-6 Whisper that boasts a touch of ruggedness, the waterproof XT-6 Gore-Tex, the stylish Speedcross 3 Satin and more styles with the brand's signature Sensifit and Quicklace design.

"Opening our first California store in West Hollywood marks a significant moment for Salomon — not only as a milestone in our growth within the U.S., but as a deeper commitment to a city that thrives on culture, creativity, and constant reinvention," says Jenny Taylor, Salomon's vp of marketing, North America, in a release. "Los Angeles has always been a global hub for movement and expression—values that are core to who we are. We envision this new space as more than a store; it's a gathering point for the L.A. community, and a place to connect, create and explore together."

The new WeHo store comes on the heels of Salomon's pop-up this past weekend at Row DTLA, where the label showcased its latest Invented/Reinvented campaign starring the XT-6 shoes. The outdoor lifestyle brand is stocked at major sports and fashion retailers such as REI, Nordstrom, Dick's Sporting Goods, Backcountry, Fleet Feet and more alongside luxe boutiques like Just One Eye, Maxfield and Kith, permanent L.A. outpost is part of the company's North American retail expansion. A store in Chicago opened in August, and it also has an outlet in Ogden, Utah, not far from its U.S. headquarters.

It opened its first U.S. Sportstyle pop-up in New York last year, and a global flagship arrived on Paris' Champs-Élysées in May, reports Chain Store Age. Salomon is currently owned by Amer Sports (the parent company of Arc'teryx and Wilson), and is an official partner for the 2026 Olympic and Paralympic Winter Games in Milano Cortina.

Salomon Sportstyle, 8620 Melrose Ave., West Hollywood, 90069; Monday to Saturday from 11 a.m. to 7 p.m. and Sunday from 11 a.m. to 6 p.m.