The female-founded, laid-back Americana lifestyle brand is well on its way to helping Angelenos feel cozy and comfortable this fall season.
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Hera Collective's holiday market, The Fullest's pop-up at Platform, and more.
The shop has officially opened today on Melrose.
Designer duo Emily Current and Merritt Elliott are behind the local brand.
Expect up to 70% off the goods.
Plus, swing by its holiday shopping party tomorrow night.
It's happening this Thursday in West Hollywood.