Creed's Made-for-Royalty Fragrances and More Are Coming to Beverly Hills This Year

The Paris-based perfumer has crafted scents for Queen Victoria, JFK, and others.

Photo: Creed

Creed has built up quite the client list over the last 250 years: From King George III and Queen Victoria to JFK and Sir Winston Churchill, the legendary European fragrance maker has been commissioned by countless royals and political patrons to create one-of-a-kind scents — and this year, the brand brings its iconic perfumes and more to its first west coast boutique in Beverly Hills.

Real estate firm JLL tells us that the brand's LA flagship is opening in an 1930s-built architectural landmark at the corner of Brighton Way and Camden Drive, just steps away from Rodeo Drive. Landing between Berluti and Isaia, the 566-square-foot space will offer Creed's collection of women's and men's perfume, bath and body products, candles, and more. Known for using "an ancient infusion technique to capture the raw and rare materials of each perfume," the family-run brand is helmed by father-and-son team Olivier and Erwin Creed.

The shop joins the brand's three other U.S. outposts located in New York, Las Vegas, and Miami, along with four international shops in Paris (where the London-founded, family-run company is now based), London, Dubai, and Kuwait. It's slated to open during the holiday season; stay tuned for more.

9533 Brighton Way, Beverly Hills, CA 90210

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