One of the fastest fashion brands in the West is opening its first brick-and-mortar shop in LA. U.K.-based label PrettyLittleThing is set to open its first Stateside flagship on Melrose Avenue, which it recently revealed via its soon-to-debut shop's massive pink windows.
As seen in our photo below, the gigantic shop is landing at the corner of Melrose and Westbourne Drive, right next door to edgy Brit brand AllSaints. Known for its affordable, trend-driven style, PLT was founded in 2012 by brothers Umar and Adam Kamani, according to the brand's website. The online retailer teamed with actress Olivia Culpo and reality TV star Kourtney Kardashian on exclusive collections; yesterday PLT announced that its next collaboration would be with legendary streetwear designer Karl Kani (Rihanna, Ariana Grande, A$AP Rocky, Snoop Dogg, and Dr. Dre are just a few celebrity fans; '90s rap and R&B icons Tupac, Biggie Smalls, and Aaliyah also wore his pieces).
As far as we can tell, the gigantic Melrose outpost will be PLT's first offline shop, but we've reached out to the brand for more details (including on the store's exact opening date). In the mean time, check out the photographic proof below and stay tuned for more.
Update 2/21/2019: See our most recent news on PrettyLittleThing in LA here.
8587 Melrose Ave., West Hollywood, CA 90069