Parachute has been in the chic sheets game since 2014 when it first arrived online with its luxurious and affordable bedding. The stylish startup since expanded to textiles and essentials beyond the bedroom — and this month, it's all coming to Silver Lake IRL.
Parachute founder and CEO Ariel Kaye tells us its second LA brick-and-mortar space is expected to open next week on the non-Eastside nabe's Sunset Boulevard, where it's landing across the street from Micheltorena Elementary School. Once open, the shop will stock the brand's ridiculously comfy bedding sets ($109 and up), cozy bath towels ($29 and up), chambray napkin sets ($29 and up), pillows and throws ($69 and up), and the rest of its elevated home must-haves.
The shop joins Parachute's Venice flagship, which debuted on Rose Avenue two years ago. (It's also got dreamy outposts in New York and Portland). The brand recently launched its first bed for dogs, and has previously collaborated with friends like mindful skincare brand Osea, furniture designer Chris Earl, and LA-based ceramicists Kat & Roger.
Stay tuned for more!
3436 West Sunset Blvd., Silver Lake, CA 90026