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Photos: Courtesy of AYR

When AYR first brought its luxe denim and essentials to LA, it was originally planning to stay just for the spring via a pop-up on Abbot Kinney. The New York-based label is living up to its name of "all year round" (it's pronounced "air", though) now that it's decided to set up permanent shop on the stylish Venice shopping stretch. As of last Friday, the brand is officially bicoastal with its first West Coast shop (and second-ever permanent U.S. brick-and-mortar).

The brand took over Sofia Kaman's former jewelry boutique — located not far from its pop-up shop — and filled the 1,000-square-foot space with its NYC-designed,  LA-produced denim ($125 to $295) and stylish staples to match. In addition to AYR's figure-flattering jeans (which we're told are restocked weekly), expect to find effortless Peruvian pima cotton tees, comfy button-downs, sleek silk spaghetti strap camis, and more.

Scroll through the gallery to see more inside the minimalist-cool boutique and see below for the addy and hours.

AYR is open Monday through Saturday from 11am to 7pm and Sunday from 11am to 6pm; (424) 272-9926.

AYR
1350 Abbot Kinney Blvd., Venice, CA 90291

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