Photo: James Perse

Fans of James Perse's minimalist-luxe approach to casual style will soon be able to dress up their abodes in the same less-is-more aesthetic. The LA-based designer is set to open a massive home furniture and accessories flagship this fall on Robertson Boulevard just steps away from Chanel and celeb-faved resto The Ivy.

Landing next door to Perse's existing home and accessories pop-up space, the 11,000-square-foot store is taking over Ralph Lauren's former boutique, which shuttered three years ago. In a recent interview with Women's Wear Daily, Perse cited the retail decline of Robertson (which was buzzing with celebrities, paparazzi, and star-obsessed onlookers in the early aughts): "I think it's sad what's happened…how can we help refresh the landscape a little? Create a sense of place? I was interested in this building as a way to kickstart that revival, and also because it's a great space with proximity to West Hollywood Design District."

Expect the shop to stock the designer's sleek home textiles, like comfy bedding, cashmere blankets, Japanese cotton bath and beach towels, hemp runners and rugs, and more alongside his high-end home furnishings collections inspired by California and made in the U.S. "It will be by far our most experiential, exciting, and fun store because it involves my number-one passions," Perse tells WWD.

Perse also reveals to the fashion trade pub that he plans on opening the first standalone shop for his active lifestyle label, Yosemite, in Beverly Hills. (Stay tuned for more on that.)

We've reached out to the designer's team for more deets; in the meantime, get a taste of what to expect and swing by the designer's pop-up shop (141 N Robertson Blvd.) located next door to his forthcoming flagship.

James Perse
143 North Robertson Blvd, Los Angeles, CA 90048

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