One of LA's Coolest Historic Gems Scores A Cult-Favorite Japanese Streetwear Label

Visvim opened its first LA flagship in the Bradbury Building.

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Photos: Visvim

One of Los Angeles' most famous historic buildings just became a hypebeast haven. Cool Japanese streetwear label Visvim has landed in Downtown's Bradbury Building — most known for its cameo in Blade Runner — with its first LA flagship, which débuted in late July.

Dubbed Visvim Exposition, the 3,000-square-foot "free and open gallery-like space [will] transmit information in a more neutral environment," says founder and creative director Hiroki Nakamura's in a release. "I also wanted this place to be a space where we can introduce not only our own content, but also other 'people' and 'things' that we relate to and resonate with as well…Our 'thoughts' along with a variety of 'things' congregate and connect to create something new of value."

Translation? Expect the minimalist "environment" to consist of corners decked out with midcentury modern furnishings and shoppable installations, like a replica of a World War II army tent that exclusively stocks the label's new Contrary Dept. menswear line, which is comprised of reinterpreted military garments inspired by Native American soldiers who "challenged stereotypes themselves by adopting irregular behavior that was deliberately the opposite of the norm to prevent their thinking from becoming narrow-minded."

There's also a vintage '50s Airstream that offers Visvim's F.I.L. Indigo Camping Trailer collection of indigo denim outerwear, quilted jackets made from vintage textiles, and other one-of-a-kind pieces crafted using traditional Japanese fabric dyeing methods. Of course, the shop also stocks the budget-busting label's main menswear line (which ranges from $575 for Japanese-style denim workwear shirts to $705 for short-sleeved foliage print button-downs to $1,000 for leather boots) and women's WMV collection (think pieces like suede moccasin sneakers for $690, distressed 13oz denim jeans for $860, and a $975 sleeveless linen dress, to name just a few), plus its fragrance made in collaboration with French perfumer Blaise Mautin.

The shop joins Visvim's other store in Santa Fe, New Mexico (which opened in July 2017) s its second-ever permanent IU.S. location; it's also got seven shops in Nakamura's native Japan. The DTLA boutique isn't the brand's only retail presence right now; Visvim and WMV are currently popping up at Brentwood Country Mart now through the end of the year.

Scroll through the gallery above to see more inside the denim-happy shop and see below for the hours and full address.

Visvim is open Monday through Saturday from 10am to 6pm and Sunday from 11am to 5pm; (213) 265-7901.

304 South Broadway, Los Angeles, CA 90013

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