Given that LA designer Heidi Merrick has designed the dream wardrobe of luxury-loving California girls who aren't afraid to get a little sand in their hair, it's about time that her chic coastal-cool womenswear has popped up in a seaside space of their own. Now through next January, her namesake label is splashing into Malibu Village with its first-ever beachside pop-up shop—and next weekend, Merrick is hosting a charitable shopping day to benefit her neighbors who've been affected by the heartbreaking wildfires.
Boasting sleek black surfboards (a signature design touch also seen at her DTLA flagship which nods to Merrick's surf roots) as wall art, the 3,000-square-foot space stocks Merrick's fall/winter '18 and resort '19 ready-to-wear and swim collections. Also on the racks is her exclusive SRF PCH capsule of laid-back tees, sweats, windbreakers, slides, towels, surfboard wax, and other must-haves for wave riders.
About that fashionable do-gooder fête: Instead of a grand opening party, Merrick will be donating 20% of sales on Saturday, December 8 to help those affected by the recent wildfires. Shop anytime when the boutique is open from 10 a.m. to 6 p.m. and the designer will support relief and rebuilding efforts via donations to The Malibu Foundation and Help California.
Can't make it to the 'Bu that weekend? Shop the designer's SRF PCH collection anytime during the pop-up's residency through January 31, 2019 and she'll donate 20% of your purchase's proceeds to the above mentioned nonprofit organizations, too.