Goop Is Opening A Beach-Inspired Gift Shop Near Santa Barbara Next Month

It's landing at the newly-opened luxury hotel Rosewood Miramar Beach.

It's already a busy year for Her Goopiness: In addition to rolling out a new cookbook (and outfitting Golden Globes host and winner Sandra Oh), Gwyneth Paltrow and Co. are permanently checking into a luxury hotel next month — more specifically, LA-based Goop is set to open a gift shop at soon-to-open Rosewood Miramar Beach in Santa Barbara County, marking its second SoCal outpost.

As Hollywood Reporter reveals, the 400-square-foot retail space will open its doors Monday, February 11 at the Rick Caruso-owned resort in Montecito. (Rooms start at $825; according to the hotel's booking page, suites are approximately $1,020 to 1,500 per night.) Dubbed the Sundries Shop, the Parisian apartment-inspired boutique will offer a curated selection of beach-ready products handpicked by the actress-turned-entrepreneur, including fashion, swimwear, activewear, skincare, cosmetics, and more.

Photo: Rosewood Miramar Beach

That's not all: The entertainment industry publication also reports that "Goop's deal with Rosewood Miramar Beach includes a minibar in each guest room with Goopglow, a skin superpowder for mornings; Goopgenes, a marine collagen superpowder for hydrated skin; and the detoxifying G.Tox Travel Kit."

The shop is the luxe lifestyle brand's third U.S. location: Goop opened a Lab in New York last November; its first store débuted two years ago at Brentwood Country Mart, where it previously popped up twice.

Read the full story over at Hollywood Reporter here.

Update 1/11: This story has been updated with the gift shop's new opening date (previously listed as February 4) and latest room rates provided by the hotel.

Rosewood Miramar Beach, 1555 South Jameson Ln., Montecito, 93108; (214) 880-4292

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