Armarium's Awards Season Pop-Up Is Filled with Luxe Gowns for Rising to the Green Carpet Challenge

The online luxury rental platform is holding court on Melrose this month.

Eco-friendly fashion no longer defined by earthy hemp maxi dresses and tie-dye craft fair scarves (although it's totally cool if that's your jam) — and if being green is your top priority for the red carpet this awards season, then Armarium has you covered from head-to-toe. The online luxury rental platform is teaming with Eco-Age for its fourth Los Angeles pop-up, which is open now through February 25 on Melrose Avenue.

In a release, Armarium founder Trisha Gregory explains that her team has "worked to create an experience for our consumer that gives them full access to a luxury fashion experience that is ethical and affordable. Our goal is to show consumers that style doesn't have to be sacrificed for ethical practices, which we will do with the help of our stylists and celebrity participants."

The Green Carpet Challenge (the initiative that's counted celeb participants like Meryl Streep, Emma Watson, Emily Blunt, Bradley Cooper, and others) was especially top of mind when curating the LA offerings, which includes cocktail dresses and gowns by Marni, Christopher Kane, Ronald Van Der Kemp, Bottega Veneta, Erdem, and other luxe labels alongside accessories and shoes. Armarium's also continuing its collaboration with cult-cool London retailer Browns (which previously popped up at Fred Segal), which is bringing a selection of avant-garde looks to the West Hollywood space.

Just like past pop-ups, Armarium's Style Brigade will be on hand to dress earth-minded shoppers as they do with their own celebrity clients: This installment's stylists are Erin Walsh (whose starry roster includes Alison Brie, Maggie Gyllenhaal, Thandie Newton, and Sarah Jessica Parker), Micaela Erlanger (who counts Streep, Constance Wu, and Lupita N'yongo among her clients), and Sonia Young (her clientele includes Paris Jackson, Alisha Boe, and Joe Keery).

The A-list treatment also includes beauty services by Glamsquad; there'll also be a slew of events and talks focused on style and sustainability. Plus, interior design-minded shoppers can also buy luxe furniture from Christopher Guy while they're at the shop.

While everyone's welcome to stop by and browse, appointments are required to book styling and beauty services; you can schedule your next visit online here.

Armarium pop-up shop, 8406 Melrose Ave., West Hollywood, 90069; open Monday through Saturday from 10 a.m. to 6 p.m.

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